Creative director, coach and consultant, with 20+ years across digital, strategy, brand and technology.
About
Where I’ve been, what I’m building, and what I’m reading along the way.
Selected brand, web and creative direction work.
What I’m building right now, from apps to community.
The books shaping how I think about business, creativity and life.
My manifesto for building a business and a life on your own terms.
Workshops, meetups, retreats and speaking. Come learn with me.
What clients say about working together.
Work with me
Learn it yourself, build it together, or hand it off entirely.
Strategic expertise for businesses that need a clear way forward.
A thinking partner for clearer thinking and better decisions.
Build it with me, or have it built for you, from first idea through launch.
Free workbooks, guides and tools to help you grow.
A free space for modern women sharing their unique voice.
My full-service boutique agency, for done-for-you support.
Book a call and we’ll figure out the right shape of support together.
Products
Calculators, courses and templates to use on your own time.
Find your true hourly rate in 10 minutes, then price with confidence.
Learn at your own pace. YouTube for Business is launching soon.
Plug-and-play templates for your brand and business.
The Purposepreneur™ Profit Calculator shows you exactly what to charge. Google Sheets, $27.
Creative director, coach and consultant, with 20+ years across digital, strategy, brand and technology.
About
Where I’ve been, what I’m building, and what I’m reading along the way.
Selected brand, web and creative direction work.
What I’m building right now, from apps to community.
The books shaping how I think about business, creativity and life.
My manifesto for building a business and a life on your own terms.
Workshops, meetups, retreats and speaking. Come learn with me.
What clients say about working together.
Work with me
Learn it yourself, build it together, or hand it off entirely.
Strategic expertise for businesses that need a clear way forward.
A thinking partner for clearer thinking and better decisions.
Build it with me, or have it built for you, from first idea through launch.
Free workbooks, guides and tools to help you grow.
A free space for modern women sharing their unique voice.
My full-service boutique agency, for done-for-you support.
Book a call and we’ll figure out the right shape of support together.
Products
Calculators, courses and templates to use on your own time.
Find your true hourly rate in 10 minutes, then price with confidence.
Learn at your own pace. YouTube for Business is launching soon.
Plug-and-play templates for your brand and business.
The Purposepreneur™ Profit Calculator shows you exactly what to charge. Google Sheets, $27.
The Purposepreneur™ Profit Calculator
Calculate your true hourly rate in just 10 minutes, because your freedom shouldn’t cost you financial stability.
Google Sheets · Instant delivery · 30-day money-back guarantee
1 in 5
Businesses fail in their first year
49.2%
Survive 5 years
Even lower for sole proprietorships
78%
Of entrepreneurs don’t save for taxes
$85K
Median income
For full-time freelancers in 2024
The Purposepreneur™ Profit Calculator helps solopreneurs and freelancers discover exactly what they need to charge to cover expenses, taxes and save for the future.
Introducing the
Your 10-minute path to financial clarity.
This comprehensive Google Sheets calculator walks you through every expense, from rent and insurance to software subscriptions and sick days, then calculates your true break-even rate plus what you need to charge to actually save money.
| Annual living expenses | $46,800 |
| Business costs | $8,400 |
| Taxes & sales fees | $15,900 |
| Billable hours per year | 1,200 |
| Minimum hourly rate | $59/hr |
| Thriving hourly rate | $74/hr |
What you’ll calculate
Rent, utilities, meals, insurance, and all personal costs.
Credit card fees, federal & state taxes with 2025 rates.
Exactly what you need to charge just to break even.
Multiple pricing options for different project types.
Office supplies, hardware, software, subscriptions, & professional development.
Vacation, holidays, sick days, and actual billable hours.
Includes annual savings goals for true financial freedom.
This isn’t just about break-even math. It’s about sustainability and stability.
Before
After
I’ve spent 20+ years in marketing and brand strategy. After years of freelancing or working for myself, I learned the hard way what it takes to price yourself for actual sustainability, not just survival.
I created this calculator because I wish I’d had it when I started.
01
Input your daily, monthly, and yearly costs across all categories.
02
Set your vacation days, working hours, and time off.
03
Instantly see your minimum hourly rate and your savings-adjusted rate.
This is perfect for…
Why entrepreneurs love it
“I was charging $45/hour and wondering why I couldn’t pay my bills. This calculator showed me I needed to charge $78 just to break even! Total game-changer!”
Sarah M.
“Finally, a tool that accounts for EVERYTHING. I had no idea how much I was losing to taxes and fees. Now I price with confidence.”
Marcus T.
“Best $27 I ever spent. This calculator paid for itself in one client negotiation. I was undercharging by almost $20/hour!”
Jennifer L.
A freelance hourly rate calculator is an online tool that helps you figure out exactly what you need to charge as a freelancer, consultant, or solo business owner. Not just to pay your bills, but to thrive. It works by factoring in your real living expenses and all business costs (like software, taxes, and time off), then divides by your billable hours to give you a truly sustainable “break-even” and “thriving” rate.
If you’re tired of guessing or wondering if your rates will actually sustain your lifestyle, a profit calculator gives you clarity and confidence in your pricing, and helps you avoid all-too-common mistakes like undercharging and burnout.
Simply open the Purposepreneur™ Profit Calculator in Google Sheets and enter your daily, monthly, and annual expenses across all categories: rent, taxes, business tools, savings goals, even holidays and vacations. The calculator automatically adds everything up, factors in your target number of billable hours, and gives you both your minimum “break-even” hourly rate and your ideal “thriving” rate (which includes savings and future goals). You’ll see exactly what you should really charge per hour, per day, or per week. No advanced math required.
Great question! The most common mistake freelancers make is forgetting to account for:
The Purposepreneur™ Profit Calculator helps you remember them all, so your rate reflects reality, not wishful thinking.
Rates can vary wildly depending on your niche, experience, and region. However, most U.S. and Canadian full-time freelancers discover their break-even rate lands somewhere between $45 and $90 per hour when they use a comprehensive calculator, much higher than generic “going rates” online.
With rising expenses and inflation, 2026 makes it more important than ever to use a tool that accounts for all your real costs, not just project-by-project estimates.
Your break-even rate is the absolute minimum you can charge and still pay all your bills (personal and business) without dipping into savings. A thriving rate goes further: it builds in savings, future investments, and lifestyle upgrades, helping you move from survival mode to true financial sustainability. The Purposepreneur™ Calculator shows you both, so you can plan confidently. No more guessing or stress-eating numbers.
Using a Google Sheets calculator goes way beyond just “crunching numbers.” It puts you in the driver’s seat of your business, giving you real financial clarity instead of vague guesses. Here’s why it can be such a game-changer for freelancers and solo business owners:
In short, a Google Sheets calculator is the easiest, most transparent way to make sure your rates actually support your goals, so you’re never just hoping for the best but building a business (and life) that’s truly sustainable and scalable.
Most new solopreneurs overestimate their billable hours, thinking they’ll work 40 a week. In reality, after subtracting time spent on admin, marketing, invoicing, networking, and learning, the true average is 18 to 26 billable hours a week (about 1,000 to 1,500 a year). That’s why so many end up underpricing: they’re only charging “enough” if every hour is billable, which rarely happens in real life.
This calculator does the heavy lifting for you. You’ll be prompted to enter estimates for taxes (federal and state or provincial), account for unpaid weeks for vacation or illness, and add up all business costs, from software and subscriptions to equipment and even meal allowances. The result? You’ll finally know the real cost of running your business and how much to charge to stay profitable year-round.
Recent studies show that the median full-time freelancer income in the US is around $85,000 a year for those who calculate their rates seriously. Standard “market rates” can be misleading, because someone else’s break-even might be another’s burnout. Using a calculator tailored to your expenses and goals always beats going by averages or what others charge.
Absolutely anyone, anywhere can use the Purposepreneur™ Calculator! While it comes with U.S. federal tax defaults, you can easily customize every field for your own currency, region, and local tax rates. Just plug in your numbers and the formulas do the rest, which makes it perfect for freelancers and consultants around the world.
Yes! In fact, new freelancers have the most to gain: using this tool right away helps you avoid costly mistakes, price confidently, and impress potential clients from day one. Seasoned pros use it as an annual checkup. Beginners use it as their compass.
The biggest reason? Most people forget to include hidden, annual, or “invisible” expenses, like time off, slow months, and business investments. Others are afraid to charge “too much” without a framework or proof. This calculator gives you the data, confidence, and language to raise your rates with less fear and more facts.
No special skills required! All you need is a free Google account. After purchase, you’ll get a link to copy the Google Sheet to your own Drive. Detailed instructions and hover notes walk you through every section, so you never feel lost. If you can fill out a spreadsheet and click save, you can use this calculator. Period.
Knowing your true rate is just the beginning. The next step is aligning your offers, messaging, and branding to confidently communicate your new value. Many freelancers who use this calculator go on to streamline their packages, clarify their pitch, and invest in a brand or website that matches their worth. There’s a free “what’s next” worksheet included to help make your transformation stick.
By showing you the real numbers behind your business, you avoid the most common pitfalls: constant hustle, surprise tax bills, and “busy but broke” syndrome. Setting an evidence-based rate means you can say yes to the right clients (and no to underpaid work) with less emotional stress, leading to more stability, satisfaction, and even free time.
Absolutely. Every purchase comes with a 30-day money-back guarantee, instant digital delivery, and lifetime access. The calculator includes in-sheet instructions, but if you need extra help, just reply to your order confirmation email for priority support.
Stop working for pennies. Start thriving as a solopreneur. Get instant access to your calculator now.
30-day money-back guarantee
Instant digital delivery · Google Sheets format · Lifetime access · One-time payment
I believe that knowledge and resources should be accessible to all, irrespective of one’s financial situation. My heartfelt promise is to make my services available to those in need, offering a flexible and compassionate approach to pricing through sliding scales and, when necessary, providing them for free.
I understand that times can be challenging, and your well-being is of paramount importance to me. If you find yourself facing financial constraints, I encourage you to reach out. Your inquiry will be handled with the utmost discretion, and your personal information will be kept confidential.
Please know that I have options in place to ensure that you’re not left behind. Let’s work together to find a solution.
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