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  • About
    Meet Leeah

    Hi, I’m Leeah.

    Creative director, coach and consultant, with 20+ years across digital, strategy, brand and technology.

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    About

    The story, the work & what shapes it

    Where I’ve been, what I’m building, and what I’m reading along the way.

    Portfolio

    Selected brand, web and creative direction work.

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    Projects

    What I’m building right now, from apps to community.

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    Reading list

    The books shaping how I think about business, creativity and life.

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    Sacred Rebellion

    My manifesto for building a business and a life on your own terms.

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    Events

    Workshops, meetups, retreats and speaking. Come learn with me.

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    Kind words

    What clients say about working together.

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    Purposepreneur™ Toolkit

    Know your numbers. Build on purpose.
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    KNOW YOUR NUMBERS • PRICE WITH CONFIDENCE • 
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    • Courses

    Work with me

    Discover the ways we can work together

    Learn it yourself, build it together, or hand it off entirely.

    Consulting

    Strategic expertise for businesses that need a clear way forward.

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    Coaching

    A thinking partner for clearer thinking and better decisions.

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    AI & apps

    Build it with me, or have it built for you, from first idea through launch.

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    Resources

    Free tools and quizzes to help you grow on purpose.

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    Community

    A free space for modern women sharing their unique voice.

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    Courses

    Self-paced courses, so you can learn it yourself at your own pace.

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  • Products

    Products

    Tools to help you build with confidence

    Online tools that share your numbers, so each one picks up where the last left off.

    Profit Calculator

    Find your true hourly rate in 10 minutes, then price with confidence.

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    Offer Ladder

    Map everything you sell from free to premium, and price every rung.

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    Revenue Roadmap

    Turn your yearly goal into monthly sales, leads and a marketing plan.

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    Pay Yourself Planner

    A steady paycheck from uneven months, with your taxes set aside.

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    Brand North Star

    A one-page brand brief in your own words, ready to hand off.

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    Launch Countdown

    Every launch task, email and post, dated and in your calendar.

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    Freebies, resources & more.
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    Best value

    All six tools,
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    The Full Toolkit brings every paid tool together for $147, plus every new tool as it launches.

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  • Blog

    The blog

    Wisdom & insights for building on your own terms

    Honest, practical writing on money, pricing, mindset and growth.

    Money

    Pricing, profit and paying yourself, without the guilt.

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    Business strategy

    Clear plans and smart decisions for solo businesses.

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    Growth

    Grow steadily, even through the slow seasons.

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    Mindset

    The inner work behind the outer results.

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    Starting online

    Build a strong foundation to grow your business online.

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    Marketing

    Get found, get known and get chosen.

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    Every post, newest first.
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    Latest post
    A woman relaxing on her bed with a laptop

    What Is a Break-Even Rate? Why You’re Booked but Still Broke

    Your calendar is full and your bank account is on a juice cleanse. Here’s the one number that explains why, and how to find it.

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    • Profit Calculator
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  • Resources
  • Blog
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  • Home
  • About
    • My story
    • Sacred Rebellion
    • Events
    • Purposepreneur™ Toolkit
  • Work with me
    • Consulting
    • Coaching
    • AI & apps
    • Courses
    • Community
    • Meraki & Co.
    • Done in a Day (LuxeLaunch)
  • Products
    • Profit Calculator
    • Offer Ladder
    • Revenue Roadmap
    • Pay Yourself Planner
    • Brand North Star
    • Launch Countdown
    • The Full Toolkit
  • Resources
  • Blog
  • Contact

What Is a Break-Even Rate? Why You’re Booked but Still Broke

A woman relaxing on her bed with a laptop

Your calendar is full and your bank account is on a juice cleanse. Here’s the one number that explains why, and how to find it.

Follow along on Instagram

@leeahmurray

Quite the beautiful weekend 🥰 My favorite time of Quite the beautiful weekend 🥰 My favorite time of the year! #pnw #pnwfall #fallcolors
Happiest of birthdays to this pup! He is 2! We had Happiest of birthdays to this pup! He is 2! We had a blast at the park and then took him to MudBay to pick out his treats 🥰
Decisions really are portals, and some of the most Decisions really are portals, and some of the most meaningful rewards in life are sitting on the other side of the ones that require the most courage to choose.Me, when one of those portals actually appears in front of me: absolutely the fuck not, I would like to put my head in the sand and remain here indefinitely. 😂It’s always harder to remember in the moment, especially in the seasons where everything feels uncertain or uncomfortable, that so many of the choices that changed my life for the better started with me being terrified to make them.So far, the doors that scare the shit out of me seem to be the ones worth opening the most. A huge part of that has been learning to stop confusing familiar with safe. Sometimes the thing I already know is painful; I just know exactly how to survive it.Maybe this whole process has been one long lesson in unlearning the self-sabotage that sends me back toward familiar pain, out of respect for the bigger possible version of my life that I haven’t met yet.Sometimes you have to trust that version of yourself enough to stop choosing what you already know how to survive.Video credit: @thesourcejunkie
🥰🥰🥰🥰 🥰🥰🥰🥰
Prettiest / rainy fall day, eeeek. 👏👏👏🍁🍂⛰️🌲🍁☕️ Prettiest / rainy fall day, eeeek. 👏👏👏🍁🍂⛰️🌲🍁☕️
Today feels like one of those days where I have to Today feels like one of those days where I have to stop and acknowledge how much has changed.I got approval for my first client site launch as a PM at New Theory today, with another likely tomorrow. 🥹 Working with this team has genuinely been such an honor. The caliber of talent here is ridiculous, and I’m still incredibly flattered that I get to manage projects involving their work. They inspire the hell out of me.And somehow, on the same day, I officially launched CanopyCMD, my first Mac app.Building it taught me the entire journey from “I wish this existed” through UX, product architecture, development, infrastructure, testing, distribution, licensing, customer management, and now marketing.I have spent an unreasonable amount of time in Terminal, GitHub, Supabase, Vercel, APIs, SQL, DNS, CLIs and developer documentation. 😂Somewhere along the way, something clicked: all of the skills I’ve collected over the years suddenly belong together. Design, UI/UX, digital marketing, branding, project management, systems thinking, product strategy, customer experience, technical problem solving, automation, analytics… apparently this was all leading somewhere.I feel like I accidentally developed superpowers. 😂Also, APPARENTLY I BUILD LICENSING SYSTEMS NOW?! I built my own customer + licensing infrastructure that can eventually support the rest of the software products I’m working on. Sometimes I remember that and just stare into the void. 🤯CanopyCMD is technically app #1 of roughly 40 ideas currently existing in various states of completion. 🥴😂 I’m starting with the easier ones and eventually working my way back toward the ~48,000-line e-commerce monster waiting at the end.Its potential scares the absolute shit out of me, which has absolutely nothing to do with why I’m saving it for last. 👀😂Okay. Maybe a little.Mostly, I’m just really proud of what I’ve learned and slightly bewildered by the version of myself emerging from the last two years of hell. 🐦‍🔥
Still thinking about the time, a little over a yea Still thinking about the time, a little over a year ago to the day in fact, when a man confidently explained to me that putting a raster image inside a vector file makes it a vector. The confidence. The commitment. The JPEG.There is truly nothing more powerful than a man with no subject matter expertise or humility and absolute confidence.
God damn. 🔥🔥🔥👏👏👏👏 What an excellent explanation. A God damn. 🔥🔥🔥👏👏👏👏 What an excellent explanation. And being a #Outlander and #ACOTAR girlie… can confirm 😂👏🤪 I would also like to nominate Cassian… 😂 Mark always tells me if I happened to fall through the stones and find myself back in Scotland with a James Fraser in front of me, he would understand 😂😂😂 Because, as he puts it, “If I’m not born yet it isn’t cheating.” 😂 Who am I to argue?! Mark is also a Cassian and Rhysand fan so I’m sure if I got zipped off to some other dimension and found myself a couple of bat boys…. 😂🤪 I love that even Mark can recognize the appeal of these men and admire them and not feel threatened.  The man has high caliber taste 😘💋 I haven’t let us finish the last season of Outlander yet because I WILL need bereavement leave 😂😂 we’ve been watching this show since 2015 when Mark got here. 🥺 Thankfully, we have Blood of my Blood which might possibly be better than Outlander and I am also in love with Jamie’s dad 😂🤪 We also have a new ACOTAR book coming!! Mark has to finish book 5 with me in two weeks time so we are prepared! 🤪🥵It truly is a vast desert of men out here “wanting” with plausible deniability built into every bid for connection, which, by default, negates it being any sort of connection worth having.Can you tolerate not knowing and tell the truth anyway?

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Leeah Murray

Weaver of soul, strategy & sacred rebellion.

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