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Consulting

Strategic expertise for businesses that need a clear way forward.

You know something needs attention.

Maybe your website is no longer doing its job. Your digital presence has grown messy over time. Your team has plenty of ideas but no shared direction. A project has become more complicated than expected.

Or you simply need someone who can come in, understand what’s happening quickly, and tell you what deserves attention.

Start a consulting conversation
Areas I consult on
Photos and sticky notes arranged on a textured wall
  • Digital strategy
  • Website strategy
  • Brand & messaging
  • Marketing & visibility
  • Technology & digital tools
  • Strategic problem-solving

What I do

That’s what my consulting work is built for.

I help businesses and organizations make smarter decisions across digital strategy, websites, marketing, content, branding, technology, and the systems connecting all of those things.

My role is to understand the problem, identify what matters, and help you build a practical path forward.

An outside perspective

Sometimes you need an outside perspective.

When you work inside a business every day, it becomes surprisingly difficult to see it the way someone else does.

You know the history behind every decision.

Your customers don’t.

You know why the website is organized that way, why a process has six steps, and why everyone keeps using the platform nobody particularly likes.

An outside perspective can reveal friction that has slowly become invisible. That’s often where I come in.

I look at the larger ecosystem surrounding the problem, then dig into the details that are actually shaping the experience.

The goal is clarity you can use.

Areas I consult on

Where I can help.

Digital strategy

A stronger online presence starts with understanding what you are trying to accomplish.

I can help evaluate your current digital ecosystem, identify gaps and opportunities, clarify priorities, and create a strategy grounded in your actual goals.

This can include websites, content, marketing channels, customer journeys, technology, internal workflows, or the connections between them.

Website strategy

A website can look beautiful and still make life harder for everyone involved.

I consult on website structure, content strategy, user experience, conversion paths, functionality, platform decisions, redesign planning, and ongoing improvement.

This can happen before a redesign, during an active project, or when your team knows the current site needs work but isn’t quite sure what kind.

Brand and messaging

Sometimes the business has evolved faster than the language around it.

I can help clarify positioning, messaging, brand direction, audience communication, and the way your value is expressed across digital touchpoints.

The goal is language that feels clear, distinctive, and genuinely connected to the work you do.

Marketing and visibility

Marketing becomes much easier to evaluate once everyone agrees on what it is supposed to accomplish.

I can help assess your current approach, identify opportunities, clarify channels and priorities, and build a more thoughtful visibility strategy around your goals and resources.

That may involve content, search, paid media, email, social platforms, partnerships, or improvements to the digital experience supporting those efforts.

Technology and digital tools

There are approximately eleven billion platforms promising to make your business easier.

Some are useful.

Some create an entirely new job called β€œmanaging the tool that was supposed to save us time.”

I help teams think through technology decisions, platforms, integrations, AI tools, automation, workflows, and digital infrastructure with an eye toward usefulness rather than novelty.

Strategic problem-solving

Not every challenge fits neatly into a service category.

Sometimes you have a complicated digital problem, a strange project, a new initiative, or a situation where the team keeps asking: β€œOkay… but what should we actually do?”

Those are some of my favorite conversations.

Bring me the weird thing.

Related services

Know what you need?

Explore focused services and ways we can work together.

AI systems & implementation

Workflows, AI assistants, internal tools and integrations.

App & digital product development

Product strategy, MVP planning, prototyping, development.

Branding

Brand strategy, naming, messaging, visual direction and logos.

Web design & development

Website strategy, UX, development and landing pages.

UI/UX design

Interfaces and experiences for apps, websites and tools.

Marketing strategy

Positioning, audience and channel strategy, SEO and email.

Marketing content

Website copy, launch content, blogs, email and social.

Build it with me

Coaching for your app or digital product, from idea to launch.

How I approach consulting

I start by understanding the context before prescribing a solution.

That means looking at your goals, your audience, the people doing the work, the tools involved, the history behind the problem, and the constraints that are actually real.

From there, I look for the highest-leverage opportunities.

You’ll get clear recommendations with reasoning behind them, so your team understands where the direction came from and can make informed decisions after our work together.

I’m comfortable moving between strategy and implementation details, which means I can talk big-picture direction with leadership and then happily spend time investigating exactly why a particular workflow is driving everyone insane.

Both levels matter.

Engagements

Consulting can include…

The exact shape depends on the problem we’re solving.

  • An audit
  • Stakeholder conversations
  • Research
  • Strategic recommendations
  • Website or content reviews
  • Platform evaluation
  • Workshops
  • Planning sessions
  • Documentation
  • Ongoing advisory support

I don’t believe in manufacturing an enormous deliverable just so a consulting engagement looks impressive.

I care much more about giving you something useful.

The goal

A good consulting engagement should create momentum.

My favorite outcome is the moment when a complicated situation suddenly becomes understandable.

The team knows what matters.

The priorities make sense.

The next steps feel possible.

And everyone can stop having the same circular conversation they’ve been having for six months.

That is extremely satisfying.

Who I work best with

People who care about what they’re building.

  • Creative businesses
  • Agencies
  • Nonprofits
  • Purpose-driven organizations
  • Small and mid-sized teams
  • Companies navigating growth or digital change

The common thread is usually that you care about what you’re building and want the digital side of the business to support that work more thoughtfully.

Start a consulting conversation

Have something complicated? Excellent.

Tell me what’s happening, what you’re trying to accomplish, and where things currently feel stuck.

I’ll help you make sense of it.

Prefer to talk it through? Book a call or email hello@merakiand.co.

Tell me what’s happening