Brand North Star · Brand brief template
Answer a few honest questions about who you serve and why, and walk away with a one-page brand brief you can hand to anyone who writes or designs for you.
Online tool · Instant access · Yours for life
6
Guided sections
From your business to your proof
3
Tagline options
Plus a brand statement and an elevator pitch
1
Page to share
Hand it to your designer, copywriter or VA
$47
One-time payment
Lifetime access, saved to your account
Think of it as a guided brand brief template: the Purposepreneur™ Brand North Star gathers what you already know about your business into one clear brief.
Introducing
Your whole brand, on one page.
When your brand lives only in your head, every post, page and pitch starts from scratch. Brand North Star walks you through six short sections: your business, one real client you loved working with, the change you create, what you stand for, how you sound and what makes you different. Then it fills in a one-page brand brief template with your answers, ready to copy, print or hand to your team.
What you’ll create
One clear sentence about who you serve and the change you create.
Short lines to try on, tweak and use.
A friendly answer to “so, what do you do?”
Built from a real client you loved working with.
The ones you’d keep even if they cost you a sale.
Five words for how you sound, plus what to do and what to avoid.
Your difference, and the proof that backs it up.
Copy it, print it or save it as a PDF to share with your team.
Before
After
In 20+ years of marketing and brand strategy, I’ve learned that great brand work always starts with a clear brief. When it’s clear, everything else gets easier: the website, the posts, the pitch, even the pricing. Brand North Star asks the questions I’d ask you in a strategy session, so you can fill in your brand brief template on your own time.
Your brand already exists. This puts it into words.
01
Six short sections about your business, your people, your values and your voice.
02
Your brief builds itself from your answers. Ask AI to polish it if you like.
03
Edit anything, then copy, print or save your one-page brief.
This is perfect for…
Why entrepreneurs love it
Better together
Pair Brand North Star with your Offer Ladder, so the way you describe every offer matches the heart of your brand. And if you haven’t yet, take the free Brand Alchemy quiz to meet your brand archetype first. The Full Toolkit brings all six tools together for $147 ($212 if you bought them one by one), plus every new tool as it launches.
A brand brief is a short document that captures who you serve, what you stand for, how you sound and what makes you different. It’s the page you hand to a designer, copywriter or VA so their work feels like you, and the page you come back to whenever you write a post, a sales page or an email.
A one-page brand brief template should cover who you serve, the change you create, what you stand for, how you sound and what makes you different. Add a one-sentence brand statement, a few tagline options and an elevator pitch, and anyone who writes or designs for you has what they need. Brand North Star walks you through each of those sections with guided questions, then fills in your brand brief template from your answers, ready to copy, print or save as a PDF.
No. If you know your business and the people you love working with, you know enough. The questions are designed to pull out what you already know and put it into words.
Your brand brief builds itself from your answers with a simple template, so it works without AI. When you want a more polished draft, AI rewrites it from your own answers into a statement, taglines, a pitch and voice notes. Every draft is yours to edit, keep or redo.
It starts from your words, your real client and the voice words you choose, so it sounds a lot more like you than a blank page does. And you have the final say on every line.
Brand Alchemy is a free quiz that finds your brand archetype, the energy at the heart of your brand. Brand North Star is the practical next step: it turns what you know about your business and your clients into the words, voice and brief you’ll use every day.
Yes. Copy it, print it or save it as a PDF and send it along.
Of course. Your answers save as you go, so you can finish it in one go or a little at a time.
Right after checkout, log in and your tool is waiting in your Purposepreneur™ Toolkit. It works on your laptop or your phone, and everything you enter saves as you go.
No. It’s one payment and it’s yours for life, including updates. No monthly fees, ever.
Because you get the full tool the moment you check out, all sales are final. Not sure yet? Try the free tools first, like Business Pulse and Runway to Leap, to see how the toolkit works. And if you ever get stuck, reply to your order confirmation email for priority support.
Turn what you know about your business into a brief you’ll use every single day. Get instant access now.
One payment, yours for life
Instant access · Works on any device · Saves as you go
For planning and education only. The Purposepreneur™ tools aren’t financial, tax or legal advice. Please check with your accountant or a financial advisor before making money decisions.
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