YOUTUBE FOR BUSINESS COURSE LAUNCHING SOON!

The Purposepreneur™ Brand North Star

Say what you do in your own words.

Answer a few honest questions about who you serve and why, and walk away with a one-page brand brief you can hand to anyone who writes or designs for you.

Get your Brand North Star · $47
What’s inside

Online tool · Instant access · Yours for life

Brand North Star from the Purposepreneur Toolkit, shown on a laptop and a phone

6

Guided sections

From your business to your proof

3

Tagline options

Plus a brand statement and an elevator pitch

1

Page to share

Hand it to your designer, copywriter or VA

$47

One-time payment

Lifetime access, saved to your account

The Purposepreneur™ Brand North Star gathers what you already know about your business into one clear brief.

Sound familiar?

  • You freeze every time someone asks, “So, what do you do?”
  • Your website, your posts and your pitch all sound like different people?
  • You rewrite your bio every few months and still don’t love it?
  • You know what you value, but can’t get it into words?
  • You hired a designer or copywriter and struggled to explain your brand?
  • You’re not sure what really makes you different?
  • Your ideal client lives in your head, not on paper?
  • Every post, page and pitch starts from a blank page?
Yes, I need this · $47

Introducing

Purposepreneur™ Brand North Star

Your whole brand, on one page.

When your brand lives only in your head, every post, page and pitch starts from scratch. Brand North Star walks you through six short sections: your business, one real client you loved working with, the change you create, what you stand for, how you sound and what makes you different. Then it turns your answers into a brief you can copy, print or hand to your team.

I need it now · $47
Brand North Star results screen from the Purposepreneur Toolkit

What you’ll create

What’s included in Purposepreneur™ Brand North Star?

A brand statement

One clear sentence about who you serve and the change you create.

Three tagline options

Short lines to try on, tweak and use.

Your elevator pitch

A friendly answer to “so, what do you do?”

An ideal client snapshot

Built from a real client you loved working with.

Your core values

The ones you’d keep even if they cost you a sale.

Voice guidelines

Five words for how you sound, plus what to do and what to avoid.

What makes you different

Your difference, and the proof that backs it up.

A one-page brief

Copy it, print it or save it as a PDF to share with your team.

Say less, I’ll take it · $47

A clear brand brief vs. starting from scratch

Before

  • Rewriting your bio again
  • Sounding different everywhere
  • Struggling to brief a designer
  • Staring at a blank page

After

  • Words you actually love
  • One voice across every channel
  • A brief anyone can work from
  • A starting point for everything you make
Leeah Murray

Hi there, I’m Leeah.

In 20+ years of marketing and brand strategy, I’ve learned that great brand work always starts with a clear brief. When it’s clear, everything else gets easier: the website, the posts, the pitch, even the pricing. Brand North Star asks the questions I’d ask you in a strategy session, so you can do this part on your own time.

Your brand already exists. This puts it into words.

Read more about me

How it works

01

Answer the questions

Six short sections about your business, your people, your values and your voice.

02

Get your draft

Your brief builds itself from your answers. Ask AI to polish it if you like.

03

Make it yours

Edit anything, then copy, print or save your one-page brief.

This is perfect for…

  • New business owners putting what they do into words
  • Service providers who hate writing about themselves
  • Creatives getting ready for a rebrand or a new website
  • Coaches who want every post to sound like them
  • Anyone who needs to brief a designer or copywriter

Why entrepreneurs love it

  • ClarityYour brand, in one place.
  • ConsistencyOne voice across every channel.
  • No blank pagesDrafts from your own answers.
  • Easy handoffsA brief your team can use.
  • Use it foreverYours for life, saved to your account.

Better together

Your message, matched to your offers

Pair Brand North Star with your Offer Ladder, so the way you describe every offer matches the heart of your brand. And if you haven’t yet, take the free Brand Alchemy quiz to meet your brand archetype first. The Full Toolkit brings all six tools together for $147 ($212 if you bought them one by one), plus every new tool as it launches.

See the Full Toolkit
The Full Purposepreneur Toolkit from the Purposepreneur Toolkit, shown on a laptop and a phone

Frequently asked questions

A brand brief is a short document that captures who you serve, what you stand for, how you sound and what makes you different. It’s the page you hand to a designer, copywriter or VA so their work feels like you, and the page you come back to whenever you write a post, a sales page or an email.

No. If you know your business and the people you love working with, you know enough. The questions are designed to pull out what you already know and put it into words.

Your brief builds itself from your answers with simple templates, so it works without AI. When you want a more polished draft, AI rewrites it from your own answers into a statement, taglines, a pitch and voice notes. Every draft is yours to edit, keep or redo.

It starts from your words, your real client and the voice words you choose, so it sounds a lot more like you than a blank page does. And you have the final say on every line.

Brand Alchemy is a free quiz that finds your brand archetype, the energy at the heart of your brand. Brand North Star is the practical next step: it turns what you know about your business and your clients into the words, voice and brief you’ll use every day.

Yes. Copy it, print it or save it as a PDF and send it along.

Of course. Your answers save as you go, so you can finish it in one go or a little at a time.

Right after checkout, log in and your tool is waiting in your Purposepreneur™ Toolkit. It works on your laptop or your phone, and everything you enter saves as you go.

No. It’s one payment and it’s yours for life, including updates. No monthly fees, ever.

Because you get the full tool the moment you check out, all sales are final. Not sure yet? Try the free tools first, like Business Pulse and Runway to Leap, to see how the toolkit works. And if you ever get stuck, reply to your order confirmation email for priority support.

Ready to find your words?

Turn what you know about your business into a brief you’ll use every single day. Get instant access now.

Get Brand North Star · just $47

One payment, yours for life

Instant access · Works on any device · Saves as you go

For planning and education only. The Purposepreneur™ tools aren’t financial, tax or legal advice. Please check with your accountant or a financial advisor before making money decisions.

Accessibility & affordability commitment

I believe that knowledge and resources should be accessible to all, irrespective of one’s financial situation. My heartfelt promise is to make my services available to those in need, offering a flexible and compassionate approach to pricing through sliding scales and, when necessary, providing them for free.

I understand that times can be challenging, and your well-being is of paramount importance to me. If you find yourself facing financial constraints, I encourage you to reach out. Your inquiry will be handled with the utmost discretion, and your personal information will be kept confidential.

Please know that I have options in place to ensure that you’re not left behind. Let’s work together to find a solution.