Revenue Roadmap · Revenue goal calculator
Work backwards from the number you want to earn to the sales, leads and list growth it takes, laid out month by month.
Online tool · Instant access · Yours for life
12
Months, mapped
Starting from the month you choose
4
Seasons of marketing
Build, warm-up, launch and nurture
3
Campaign ideas a month
Plus a theme for every month
$47
One-time payment
Lifetime access, saved to your account
Part revenue goal calculator, part marketing plan, the Purposepreneur™ Revenue Roadmap turns one big yearly number into small, doable monthly steps.
Introducing the
Your yearly goal, broken into months you can manage.
Tell the Roadmap what you want to earn, which offers will carry it and how each one sells. Like a revenue goal calculator, it works backwards to the sales, conversations and new subscribers you need, builds a weekly marketing rhythm that fits the hours you actually have, and lays out twelve months with your launch windows marked.
What you’ll plan
Choose how much of your yearly revenue goal each offer carries, and the calculator works out the rest.
How many of each offer to sell, whether it sells by email or on discovery calls.
The calls, subscribers and list size your goal really asks for.
Build, warm-up, launch and nurture seasons, with your launch windows marked.
Emails, posts and videos sized to the hours you have, not the hours you wish you had.
A theme and three campaign ideas for every month of your year.
Want more? AI drafts new themes from your answers, and you keep what you like.
Your whole year on paper, or saved as a PDF.
Before
After
I’ve spent 20+ years in marketing and brand strategy, and the plans that work are never the flashiest ones. They’re the ones you can keep up with on a busy Tuesday. This roadmap is built around your real hours, your real offers and your real goal.
Marketing gets so much lighter when you know what each month is for.
01
Enter your yearly revenue goal and the month your plan starts, or bring it in from your Profit Calculator.
02
Decide how much each offer carries, how it sells and how many hours a week you can give marketing.
03
See your monthly targets, your launch windows and a theme for every month of your year.
This is perfect for…
Why entrepreneurs love it
Better together
The Revenue Roadmap starts from the yearly goal in your Profit Calculator and the offers on your Offer Ladder, and your launch months show up in the Launch Countdown as one-click dates. The Full Toolkit brings all six tools together for $147 ($212 if you bought them one by one), plus every new tool as it launches.
A revenue roadmap is a marketing plan that starts from your money goal and works backwards. Instead of asking “what should I post this week?”, it asks “what does my goal need from me this month?” Then it answers with real targets: sales, conversations, new subscribers and a weekly rhythm to reach them.
Divide your revenue goal by the price of each offer, and you know how many sales you need, which is roughly how many clients. Then work backwards from there: for offers sold on calls, how many calls it takes to close one, and for offers sold by email, how many subscribers buy each promotion. The Revenue Roadmap does this math for you as a revenue goal calculator: split your goal across your offers and it shows the sales, calls and new subscribers you need each month.
It divides your goal across your offers, then looks at how each one sells. For offers sold by email, it uses the share of your list that buys each promotion. For offers sold on calls, it uses how many calls you book and how many you close. Every assumption is visible and editable, with typical ranges alongside, so the plan fits your business instead of an average.
Yes. Start your list at zero and the Roadmap shows how many new subscribers you’d need each month to support your goal. It’s one of the most useful numbers you can know before you start.
As many as you tell it. Choose your hours and where you like to show up (email, Instagram, YouTube, a podcast, a blog, LinkedIn, Pinterest or TikTok), and it builds a weekly rhythm that fits. Email always comes first, because your list is where your sales happen.
Each month gets a focus based on where it falls in your year: growing your list, warming up for a launch, launching, or nurturing the clients you just welcomed. You get a theme and three campaign ideas for every month.
No. Your roadmap comes with a theme and ideas for every month without it. AI is there when you want fresh ideas drafted from your own offers and answers, and every draft is yours to edit, keep or redo.
No, you can type your revenue goal and offers into the calculator yourself. If you do have them, your yearly goal and your offers fill in automatically, so you only enter your numbers once.
The Roadmap is a planning guide built on typical conversion rates and your own estimates, so real results will vary. That’s why it’s easy to revisit: after each launch, update your numbers and your plan adjusts.
Right after checkout, log in and your tool is waiting in your Purposepreneur™ Toolkit. It works on your laptop or your phone, and everything you enter saves as you go.
No. It’s one payment and it’s yours for life, including updates. No monthly fees, ever.
Because you get the full tool the moment you check out, all sales are final. Not sure yet? Try the free tools first, like Business Pulse and Runway to Leap, to see how the toolkit works. And if you ever get stuck, reply to your order confirmation email for priority support.
Turn your goal into monthly steps and a marketing rhythm you can actually keep. Get instant access now.
One payment, yours for life
Instant access · Works on any device · Saves as you go
For planning and education only. The Purposepreneur™ tools aren’t financial, tax or legal advice. Please check with your accountant or a financial advisor before making money decisions.
I believe that knowledge and resources should be accessible to all, irrespective of one’s financial situation. My heartfelt promise is to make my services available to those in need, offering a flexible and compassionate approach to pricing through sliding scales and, when necessary, providing them for free.
I understand that times can be challenging, and your well-being is of paramount importance to me. If you find yourself facing financial constraints, I encourage you to reach out. Your inquiry will be handled with the utmost discretion, and your personal information will be kept confidential.
Please know that I have options in place to ensure that you’re not left behind. Let’s work together to find a solution.