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The Purposepreneur™ Revenue Roadmap

Turn your revenue goal into a plan you can keep.

Work backwards from the number you want to earn to the sales, leads and list growth it takes, laid out month by month.

Get your roadmap · $47
What’s inside

Online tool · Instant access · Yours for life

Revenue Roadmap from the Purposepreneur Toolkit, shown on a laptop and a phone

12

Months, mapped

Starting from the month you choose

4

Seasons of marketing

Build, warm-up, launch and nurture

3

Campaign ideas a month

Plus a theme for every month

$47

One-time payment

Lifetime access, saved to your account

The Purposepreneur™ Revenue Roadmap turns one big yearly number into small, doable monthly steps.

Sound familiar?

  • You set a revenue goal every January, and by March you’ve forgotten it?
  • You don’t know how many sales, calls or subscribers your goal actually takes?
  • You only market when things get quiet, then scramble to fill your calendar?
  • You launch whenever you feel ready, which is rarely?
  • You stare at a blank content calendar every Monday morning?
  • Your email list grows by accident, not on purpose?
  • You’re trying to show up everywhere and burning out doing it?
  • You can’t tell if your goal is realistic or a fantasy?
Yes, I need this · $47

Introducing the

Purposepreneur™ Revenue Roadmap

Your yearly goal, broken into months you can manage.

Tell the Roadmap what you want to earn, which offers will carry it and how each one sells. It works backwards to the sales, conversations and new subscribers you need, builds a weekly marketing rhythm that fits the hours you actually have, and lays out twelve months with your launch windows marked.

I need it now · $47
Revenue Roadmap results screen from the Purposepreneur Toolkit

What you’ll plan

What’s included in the Purposepreneur™ Revenue Roadmap?

Your goal, split by offer

Choose how much of your yearly goal each offer carries.

The sales you need

How many of each offer to sell, whether it sells by email or on discovery calls.

Leads and list growth

The calls, subscribers and list size your goal really asks for.

Twelve months at a glance

Build, warm-up, launch and nurture seasons, with your launch windows marked.

A weekly rhythm

Emails, posts and videos sized to the hours you have, not the hours you wish you had.

Monthly themes

A theme and three campaign ideas for every month of your year.

Fresh ideas on tap

Want more? AI drafts new themes from your answers, and you keep what you like.

A printable plan

Your whole year on paper, or saved as a PDF.

Say less, I’ll take it · $47

A revenue roadmap vs. hoping for a good year

Before

  • A big goal with no plan behind it
  • Marketing only when things get quiet
  • Launching whenever you feel ready
  • Posting everywhere and burning out

After

  • Monthly targets you can actually track
  • A steady weekly marketing rhythm
  • Launch windows planned months ahead
  • Showing up where it counts, in the time you have
Leeah Murray

Hi there, I’m Leeah.

I’ve spent 20+ years in marketing and brand strategy, and the plans that work are never the flashiest ones. They’re the ones you can keep up with on a busy Tuesday. This roadmap is built around your real hours, your real offers and your real goal.

Marketing gets so much lighter when you know what each month is for.

Read more about me

How it works

01

Set your goal

Enter your yearly revenue goal and the month your plan starts, or bring it in from your Profit Calculator.

02

Choose your offers and rhythm

Decide how much each offer carries, how it sells and how many hours a week you can give marketing.

03

Get your roadmap

See your monthly targets, your launch windows and a theme for every month of your year.

This is perfect for…

  • Service providers who want steadier months
  • Course creators planning launches ahead
  • Coaches growing an email list on purpose
  • Solopreneurs with more goals than hours
  • Anyone who wants a marketing plan that fits real life

Why entrepreneurs love it

  • See the whole yearTwelve months, one view.
  • Goals that make senseBig numbers turned into monthly steps.
  • A rhythm that fitsBuilt around the hours you really have.
  • Never start blankA theme and ideas for every month.
  • Use it every yearYours for life, saved to your account.

Better together

Your roadmap, connected to every tool

The Revenue Roadmap starts from the yearly goal in your Profit Calculator and the offers on your Offer Ladder, and your launch months show up in the Launch Countdown as one-click dates. The Full Toolkit brings all six tools together for $147 ($212 if you bought them one by one), plus every new tool as it launches.

See the Full Toolkit
The Full Purposepreneur Toolkit from the Purposepreneur Toolkit, shown on a laptop and a phone

Frequently asked questions

A revenue roadmap is a marketing plan that starts from your money goal and works backwards. Instead of asking “what should I post this week?”, it asks “what does my goal need from me this month?” Then it answers with real targets: sales, conversations, new subscribers and a weekly rhythm to reach them.

It divides your goal across your offers, then looks at how each one sells. For offers sold by email, it uses the share of your list that buys each promotion. For offers sold on calls, it uses how many calls you book and how many you close. Every assumption is visible and editable, with typical ranges alongside, so the plan fits your business instead of an average.

Yes. Start your list at zero and the Roadmap shows how many new subscribers you’d need each month to support your goal. It’s one of the most useful numbers you can know before you start.

As many as you tell it. Choose your hours and where you like to show up (email, Instagram, YouTube, a podcast, a blog, LinkedIn, Pinterest or TikTok), and it builds a weekly rhythm that fits. Email always comes first, because your list is where your sales happen.

Each month gets a focus based on where it falls in your year: growing your list, warming up for a launch, launching, or nurturing the clients you just welcomed. You get a theme and three campaign ideas for every month.

No. Your roadmap comes with a theme and ideas for every month without it. AI is there when you want fresh ideas drafted from your own offers and answers, and every draft is yours to edit, keep or redo.

No, you can type in your goal and offers yourself. If you do have them, your yearly goal and your offers fill in automatically, so you only enter your numbers once.

The Roadmap is a planning guide built on typical conversion rates and your own estimates, so real results will vary. That’s why it’s easy to revisit: after each launch, update your numbers and your plan adjusts.

Right after checkout, log in and your tool is waiting in your Purposepreneur™ Toolkit. It works on your laptop or your phone, and everything you enter saves as you go.

No. It’s one payment and it’s yours for life, including updates. No monthly fees, ever.

Because you get the full tool the moment you check out, all sales are final. Not sure yet? Try the free tools first, like Business Pulse and Runway to Leap, to see how the toolkit works. And if you ever get stuck, reply to your order confirmation email for priority support.

Ready to plan your best year?

Turn your goal into monthly steps and a marketing rhythm you can actually keep. Get instant access now.

Get the roadmap · just $47

One payment, yours for life

Instant access · Works on any device · Saves as you go

For planning and education only. The Purposepreneur™ tools aren’t financial, tax or legal advice. Please check with your accountant or a financial advisor before making money decisions.

Accessibility & affordability commitment

I believe that knowledge and resources should be accessible to all, irrespective of one’s financial situation. My heartfelt promise is to make my services available to those in need, offering a flexible and compassionate approach to pricing through sliding scales and, when necessary, providing them for free.

I understand that times can be challenging, and your well-being is of paramount importance to me. If you find yourself facing financial constraints, I encourage you to reach out. Your inquiry will be handled with the utmost discretion, and your personal information will be kept confidential.

Please know that I have options in place to ensure that you’re not left behind. Let’s work together to find a solution.