Price it so every sale pays you.

Add up what goes into one (materials and packaging), add your time at a fair hourly rate, then add the fees your platform takes and a profit for your business. That total is your price. This calculator does each step for you and rounds it to a clean price.

A common one is materials plus labor plus overhead, doubled for wholesale and doubled again for retail. This calculator starts from the same idea with your real numbers: your cost to make one, your hourly rate, your platform’s fees and the profit you choose. If you sell to shops, it keeps your retail price at least double your wholesale price.

Yes. Your time is a real cost, even when you’re the one doing the work. Leave it out and every sale quietly pays you less than you think. The calculator counts making, finishing, photos and packing, and shows what you earn an hour at today’s price.

Etsy takes a transaction fee, a payment processing fee and a listing fee on every sale. The calculator has those built in (about 9.5% plus $0.45 a sale in 2026), and you can change them if your shop’s fees differ, for example when Offsite Ads apply.

Shops usually double what they pay you. So your wholesale price needs to cover your costs and a profit, and your own retail price should match what the shops charge, so you never undercut them. Turn on wholesale and the calculator sets both.

Yes. For templates, printables, ebooks or courses, enter the hours it took to make, any monthly costs to sell it and how many you expect to sell in the first year. You’ll see your price and how many sales it takes to earn back your time.

That’s useful to know. The calculator shows how much a faster making time or cheaper supplies would lower the price, so you can decide what to change. Sometimes the answer is better photos and a higher price, and sometimes it’s a simpler product.

No, you can enter your own hourly rate. If you’ve used the Profit Calculator, your thriving rate comes in automatically, so your prices pay you what your time is really worth.

No. It’s a pricing tool that helps you see your own numbers clearly. For advice about your specific situation, a bookkeeper or accountant is always a good call.

Right after checkout, log in and your tool is waiting in your Purposepreneur™ Toolkit. It works on your laptop or your phone, and everything you enter saves as you go.

Because you get the full tool the moment you check out, all sales are final. Not sure yet? Try the free tools first, like Business Pulse and Runway to Leap, to see how the toolkit works. And if you ever get stuck, reply to your order confirmation email for priority support.