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  • About

    About

    The story, the work & what shapes it

    Where I’ve been, what I’m building, and what I’m reading along the way.

    Portfolio

    Selected brand, web and creative direction work.

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    What I’m building right now, from apps to community.

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    The books shaping how I think about business, creativity and life.

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    Sacred Rebellion

    My manifesto for building a business and a life on your own terms.

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    Kind words

    What clients say about working together.

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    Purposepreneur™ Toolkit

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    Meet Leeah

    Hi, I’m Leeah.

    Creative director, coach and consultant, with 20+ years across digital, strategy, brand and technology.

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  • Work with me
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    Work with me

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  • Products

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  • Blog

    The blog

    Wisdom & insights for building on your own terms

    Honest, practical writing on money, pricing, mindset and growth.

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    Business strategy

    Clear plans and smart decisions for solo businesses.

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    Growth

    Grow steadily, even through the slow seasons.

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    Mindset

    The inner work behind the outer results.

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    Starting online

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    Latest post
    Woman with a pink bob using a stylus and drawing tablet at a computer showing charts

    How Long Does It Take to Make an App With AI? My Real Timeline

    I went from “let’s turn my spreadsheet into an app” to nine live tools in five days. Here’s the honest timeline, and why yours (and any client project) deserves more time than that.

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  • Products
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How Long Does It Take to Make an App With AI? My Real Timeline

Woman with a pink bob using a stylus and drawing tablet at a computer showing charts

I went from “let’s turn my spreadsheet into an app” to nine live tools in five days. Here’s the honest timeline, and why yours (and any client project) deserves more time than that.

Follow along on Instagram

@leeahmurray

Well... We found the end of the double rainbow 🥰 🤩 Well... We found the end of the double rainbow 🥰 🤩🌈🌈🌦️
These popped up in my memories today. Somehow, I h These popped up in my memories today. Somehow, I have survived all of… whatever THAT was. *gestures broadly at life in general* 🥴And at 41, I somehow have more passion, imagination, ambition, and resilience than I ever imagined I could reasonably possess. 😂Despite all attempts at the opposite… I’m still wildly curious, coming up with ridiculous ideas, and operating under the assumption that I can probably figure out how to do just about anything.Trauma has such a funny way of compartmentalizing things. You can spend years processing your past, understanding what happened, and thinking you’ve made peace with it all. Then you stumble across pictures of your tiny little self, and suddenly you’re looking at your own life through an entirely different lens. 👀It’s strange to realize how much that little girl would eventually endure, and even stranger to recognize how much of her is still here. The imagination, the curiosity, the ridiculous determination to do whatever she sets her mind to. Apparently, she was a stubborn little shit. 😂❤️Life has been one hell of a ride, and I’m genuinely excited to see what I do with the rest of it. But the part I’m most proud of? I have officially become the adult little Leeah needed. ❤️ And damn, do I miss my grandma… 💔  If a hell exists, I’m convinced it’s the dimension where you’re physically separated from loved ones. *cough* this one *cough*And because apparently the universe has a ridiculous sense of humor, I decided to find a Perry Como song for this post because I remember my Grandma absolutely loved him. I barely know his music, so imagine my face when I stumbled across a song called Seattle. SEATTLE. The very place I somehow ended up building this whole new chapter of my life. 😂😭 And these lyrics…. 👀👀👀👀Grandma, MESSAGE RECEIVED. Your timing remains impeccable. 👀❤️ No such thing as coincidences…. Only incidents cooperating. 🥹🥰
Quite the beautiful weekend 🥰 My favorite time of Quite the beautiful weekend 🥰 My favorite time of the year! #pnw #pnwfall #fallcolors
Happiest of birthdays to this pup! He is 2! We had Happiest of birthdays to this pup! He is 2! We had a blast at the park and then took him to MudBay to pick out his treats 🥰
Decisions really are portals, and some of the most Decisions really are portals, and some of the most meaningful rewards in life are sitting on the other side of the ones that require the most courage to choose.Me, when one of those portals actually appears in front of me: absolutely the fuck not, I would like to put my head in the sand and remain here indefinitely. 😂It’s always harder to remember in the moment, especially in the seasons where everything feels uncertain or uncomfortable, that so many of the choices that changed my life for the better started with me being terrified to make them.So far, the doors that scare the shit out of me seem to be the ones worth opening the most. A huge part of that has been learning to stop confusing familiar with safe. Sometimes the thing I already know is painful; I just know exactly how to survive it.Maybe this whole process has been one long lesson in unlearning the self-sabotage that sends me back toward familiar pain, out of respect for the bigger possible version of my life that I haven’t met yet.Sometimes you have to trust that version of yourself enough to stop choosing what you already know how to survive.Video credit: @thesourcejunkie
🥰🥰🥰🥰 🥰🥰🥰🥰
Prettiest / rainy fall day, eeeek. 👏👏👏🍁🍂⛰️🌲🍁☕️ Prettiest / rainy fall day, eeeek. 👏👏👏🍁🍂⛰️🌲🍁☕️
Today feels like one of those days where I have to Today feels like one of those days where I have to stop and acknowledge how much has changed.I got approval for my first client site launch as a PM at New Theory today, with another likely tomorrow. 🥹 Working with this team has genuinely been such an honor. The caliber of talent here is ridiculous, and I’m still incredibly flattered that I get to manage projects involving their work. They inspire the hell out of me.And somehow, on the same day, I officially launched CanopyCMD, my first Mac app.Building it taught me the entire journey from “I wish this existed” through UX, product architecture, development, infrastructure, testing, distribution, licensing, customer management, and now marketing.I have spent an unreasonable amount of time in Terminal, GitHub, Supabase, Vercel, APIs, SQL, DNS, CLIs and developer documentation. 😂Somewhere along the way, something clicked: all of the skills I’ve collected over the years suddenly belong together. Design, UI/UX, digital marketing, branding, project management, systems thinking, product strategy, customer experience, technical problem solving, automation, analytics… apparently this was all leading somewhere.I feel like I accidentally developed superpowers. 😂Also, APPARENTLY I BUILD LICENSING SYSTEMS NOW?! I built my own customer + licensing infrastructure that can eventually support the rest of the software products I’m working on. Sometimes I remember that and just stare into the void. 🤯CanopyCMD is technically app #1 of roughly 40 ideas currently existing in various states of completion. 🥴😂 I’m starting with the easier ones and eventually working my way back toward the ~48,000-line e-commerce monster waiting at the end.Its potential scares the absolute shit out of me, which has absolutely nothing to do with why I’m saving it for last. 👀😂Okay. Maybe a little.Mostly, I’m just really proud of what I’ve learned and slightly bewildered by the version of myself emerging from the last two years of hell. 🐦‍🔥

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Leeah Murray

Weaver of soul, strategy & sacred rebellion.

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