Why it matters
An offer for every step of the way
Clients rarely jump straight to your biggest offer. They start small, get a win and come back for more. The Offer Ladder helps you see that path clearly, from your free offer to your premium work, and price each step with confidence.
What you’ll do
- Add each offer and place it on your ladder: free, entry, core, signature or premium
- Get good, better and best price suggestions for services and packages, based on your rate and the hours each one takes
- Plan how many of each you want to sell in a year
What you’ll walk away with
- Your whole ladder on one page, with the empty rungs easy to spot
- Your planned yearly revenue, broken down by tier
- How far your plan gets you toward your yearly goal, and what’s still to go
- A summary you can print or save as a PDF
Works with your other tools
It starts from the rate you found in the Profit Calculator. Your offers then feed the Revenue Roadmap and the Launch Countdown, so you never type them twice.








