Why it matters
Say what you do in your own words
When your brand lives only in your head, every post, page and pitch starts from scratch. Brand North Star gathers what you already know about your business, your people and your values into one clear brief, so everything you make points the same way.
What you’ll do
- Describe your business and one real client you loved working with
- Name the change you create for the people you serve
- Choose the values you stand for and the words for how you want to sound
- Share what makes you different, and the proof
What you’ll walk away with
- A brand statement and three tagline options
- An elevator pitch and a snapshot of your ideal client
- Voice guidelines: five words for how you sound, plus what to do and what to avoid
- A one-page brief you can copy, print or save as a PDF
How the AI helps
AI drafts the wording from your answers, so you never start from a blank page. Every draft is yours to edit, keep or redo.
Works with your other tools
Pair it with your Offer Ladder, so the way you describe each offer matches the heart of your brand.
