A one-page brand brief generator
Say what you do in your own words
When your brand lives only in your head, every post, page and pitch starts from scratch. Brand North Star gathers what you already know about your business, your people and your values into one clear brief, so everything you make points the same way.
What you’ll do in the brand brief generator
- Describe your business and one real client you loved working with
- Name the change you create for the people you serve
- Choose the values you stand for and the words for how you want to sound
- Share what makes you different, and the proof
What the brand brief generator gives you
- A brand statement and three tagline options
- An elevator pitch and a snapshot of your ideal client
- Voice guidelines: five words for how you sound, plus what to do and what to avoid
- A one-page brief you can copy, print or save as a PDF
Why your brand brief needs a voice guide
Your words can sound warm on your website and stiff in your emails without you noticing. Nielsen Norman Group describes tone of voice along a few simple dimensions, like formal or casual and serious or funny. Your brief names where you sit, so anyone who writes for you, from a VA to a designer to an AI tool, can sound like you.
How the AI helps
The brand brief generator uses AI to draft the wording from your answers, so you never start from a blank page. Every draft is yours to edit, keep or redo.
Works with your other tools
Pair it with your Offer Ladder, so the way you describe each offer matches the heart of your brand.
How access works
Your brand brief generator is a one-time purchase of $47, with no subscription. You use it online in your browser, on your computer or phone, and your answers save to your account so you can come back and update them anytime. It’s yours for the life of the product.
All sales of tools and digital products are final (here’s the refund policy), so if you’d like to see how the toolkit feels first, try the free Business Pulse check-in.
See a sample brief on the Brand North Star page.
