Why it matters
Price from your real numbers
Most pricing advice starts with what everyone else charges. This calculator starts with you: what your life costs, what your business costs, what you’ll owe in taxes and how many hours you actually want to work.
Enter each cost however you think about it, per day, week, month or year. The calculator does the rest and shows its work.
What you’ll do
- List your personal and business costs, from rent to software
- Add the fees you pay to get paid, like card processing and platform fees
- Estimate US self-employment and income tax with this year’s brackets, plus your state rate
- Set the hours and weeks you really want to work
- Choose how much you want to save each year
What you’ll walk away with
- Your break-even rate: the floor you never go below
- Your thriving rate: what covers everything and still lets you save
- Both rates by the hour, day and week, plus the monthly sales that get you there
- “Show my math,” a plain walk-through of every number
Works with your other tools
Your thriving rate and yearly sales goal flow straight into the Offer Ladder and the Revenue Roadmap, and your costs and taxes carry into the Pay Yourself Planner. You enter your numbers once.
