Lilith
Jewish folklore
In medieval tales, Adam’s first wife, who refused to be made lesser and left Eden. Modern writers have reclaimed her as a symbol of women claiming their own voice.
Brand AlchemyThe twelve archetypes
Brand archetype · Breaking the rules that don’t serve
You break the rules that don’t serve people.
In classic terms, the Sacred Rebel is closest to the Rebel brand archetype, also called the Outlaw or the Revolutionary.
Is this you?
People see you as bold, honest and a little disruptive. You say what others only think, you question the way things have always been done, and clients come to you because you won’t sugarcoat it.
What you want most
To change what’s broken, and to free people from the shoulds.
Your highest value
Liberation. You give people permission to be exactly who they are.
Who you draw in
People who are tired of the one-size-fits-all way and ready to do it their own way.
In classic terms
The classic Rebel
The Rebel brand archetype questions the rules and shakes things up. A Rebel brand is bold, honest and a little disruptive, and it attracts people who are tired of being told there’s only one right way. Its real power is permission.
The Sacred Rebel’s twist
The Sacred Rebel is my take on the Rebel, and the sacred part matters. You don’t break rules for sport, you break the ones that hurt people. Lilith, the Morrígan and Sekhmet bring refusal, foresight and fierce healing, so your rebellion builds something better instead of just burning it all down.
Your muses
Jewish folklore
In medieval tales, Adam’s first wife, who refused to be made lesser and left Eden. Modern writers have reclaimed her as a symbol of women claiming their own voice.
Irish myth
Goddess of fate, sovereignty and battle, who saw what was coming and named it without flinching.
Ancient Egypt
The lioness goddess, fierce in battle and also a patron of healers.
Our muses come from ancient myths, living faiths and history. Some are still honored and prayed to today. We share them with respect, as sources of inspiration, and never as a claim on anyone’s tradition.
Your voice
Honest, fearless and unfiltered, with a wink. Short, punchy lines that name the thing.
The rules were written for someone else. Let’s write yours.
Do
Try not to
Your look
Colors
Black, deep red and one bold, unexpected pop like electric pink.
Imagery
Raw textures, bold portraits, hand-lettered signs and movement.
Type
A strong, unconventional display font with a clean sans for reading.
Your shadow
Under stress, the Rebel can rebel for its own sake, push away people who could be allies or reject good ideas because they came from the mainstream.
How to work with it. Stay clear on what you’re for, as well as what you’re against.
What to create
Words that fit
BoldEdgyDaringFearlessFieryFrankHonestIndependentUnexpectedWildPowerfulPassionate
Brand Alchemy
Most brands are a blend of two. Take the free quiz to find yours, meet your muses and turn it into words, a voice and a look that feel like you.
Take the free quizThe twelve archetypes
You see what others miss, and you say it clearly.
You turn what’s stuck into something new.
You make things that make people feel something.
You make people feel safe enough to grow.
You lead, and people feel safe following.
You fight for the people you serve.
You go first, and help others find their own path.
You break the rules that don’t serve people.
You’re hereYou make people fall in love, with you and with themselves.
You bring the joy, and the work gets done.
You make people feel at home.
You bring hope and a fresh start.