YOUTUBE FOR BUSINESS COURSE LAUNCHING SOON!

Brand AlchemyThe twelve archetypes

Brand archetype Β· Joy, humor and play

The Spark

You bring the joy, and the work gets done.

Take the free quiz See all twelve

Is this you?

How the world sees you

People see you as fun, quick and full of life. You make people laugh, you don’t take yourself too seriously, and clients love working with you because it never feels like a chore.

What you want most

To enjoy life, and to help others lighten up.

Your highest value

Joy. You make hard things fun and turn clients into friends.

Who you draw in

People who take their goals seriously and want the process to feel good.

Your muses

The goddesses and heroines who share this energy

Ame-no-Uzume

Japanese Shinto

Goddess of dawn and mirth, whose joyful dance made the gods laugh and drew the sun goddess out of hiding.

Hathor

Ancient Egypt

Called the Golden One, goddess of joy, music and dance, beloved for bringing celebration.

Baubo

Greek myth

The woman whose bawdy humor made the grieving Demeter laugh again.

Our muses come from ancient myths, living faiths and history. Some are still honored and prayed to today. We share them with respect, as sources of inspiration, and never as a claim on anyone’s tradition.

Your voice

How you sound

Playful, witty and upbeat, with jokes, emoji and a wink.

Pricing doesn’t have to be scary. Grab a snack, we’re doing this together.

Do

  • Use humor to make your point
  • Share your bloopers and real moments
  • Keep it light and easy to read

Try not to

  • Joke about your clients’ pain
  • Hide your expertise behind the fun
  • Force a punchline

Your look

How it feels to see

Colors

Bright, joyful color: sunshine yellow, coral, pink and turquoise.

Imagery

Candid laughter, confetti, bold graphics and playful props.

Type

A rounded, friendly display font with a bouncy, easy body font.

Your shadow

The Class Clown

Under stress, the Spark can joke to avoid depth, struggle to be taken seriously or hide real feelings behind a smile.

How to work with it. Let people see the depth behind the fun. Your joy is strongest when it’s honest.

What to create

Content that fits you

  • Relatable humor about the realities of your clients’ lives
  • Bloopers and real moments from behind the scenes
  • Games, challenges and playful ways to learn

Words that fit

PlayfulFunnyHumorousWittyAmusingLight-HeartedJoyousHappyEnergeticEnthusiasticExuberantQuick-witted

Brand Alchemy

Is this your archetype?

Most brands are a blend of two. Take the free quiz to find yours, meet your muses and turn it into words, a voice and a look that feel like you.

Take the free quiz

The twelve archetypes

Meet the whole circle

The Oracle

You see what others miss, and you say it clearly.

The Alchemist

You turn what’s stuck into something new.

The Muse

You make things that make people feel something.

The Healer

You make people feel safe enough to grow.

The Sovereign

You lead, and people feel safe following.

The Warrior

You fight for the people you serve.

The Wayfinder

You go first, and help others find their own path.

The Sacred Rebel

You break the rules that don’t serve people.

The Enchantress

You make people fall in love, with you and with themselves.

The Spark

You bring the joy, and the work gets done.

You’re here

The Hearth Keeper

You make people feel at home.

The Dawn

You bring hope and a fresh start.